Question: marketing seeks to leverage the value - adding capabilit of both digital marketing and traditional delivery. Physical store can serve as pickup and return locations,

marketing seeks to leverage the value

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adding capabilit of both digital marketing and traditional delivery. Physical store can serve as pickup and return locations, and websites can help consumers do their homework before visiting a store.

Intensive

Indirect

Automated

Direct to consumer

Multichannel

marketing seeks to leverage the value-adding capabilit of both digital marketing

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