Question: Marketing segmentation is: q , A process that results in a projection of future sales based on research Less important than market research unethical but
Marketing segmentation is:
A process that results in a projection of future sales based on research
Less important than market research
unethical but legal
A process that involves segmenting the target market into smaller groups with similar characteristics, such as age, income, personality traits, behavior, interests, needs, or location.
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