Question: Marketing segmentation is: q , A process that results in a projection of future sales based on research Less important than market research unethical but

Marketing segmentation is:
q,
A process that results in a projection of future sales based on research
Less important than market research
unethical but legal
A process that involves segmenting the target market into smaller groups with similar characteristics, such as age, income, personality traits, behavior, interests, needs, or location.
 Marketing segmentation is: q, A process that results in a projection

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!