Question: Marketing Strategies Based on Information Search Patterns table [ [ Position , Target Market Decision - Making Pattern ] , [ table [
Marketing Strategies Based on Information Search Patterns
tablePositionTarget Market DecisionMaking PatterntableNominal DecisionMaking ho searchtableLimited DecisionMaking limited searchtableExtended Decision Makingextensive searchBrand in evoked set,Maintenance strategy,Capture strategy,Preference strategyBrand not in evoked set,Disrupt strategy,Intercept strategy,Acceptance strategy
Questions Based on the decision making and brand position, which marketing strategy could be the best one for your simulation product? Look at the graph above and explain your marketing strategy in detail after you read the Chapter slides and watch the chapter's Video Lecture. This question is based on your answer on Assignment which you were asked to identijs the consumer decistonmaking for your new product. Your answer should be at least halfipage
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