Question: Marketing strategy begins with _ _ _ _ _ _ _ _ _ _ , as well as _ _ _ _ _ _ _

Marketing strategy begins with __________, as well as __________.
Group of answer choices
identifying the marketing segments; selecting a target market
identifying the need sets that the firms current or potential product might satisfy; grouping consumers with similar need sets
analyzing consumers, competitors, and conditions in the market; understanding the capabilities of the company itself
designing or adjusting the marketing mix; positioning the product
choosing media to use to reach the target audience; developing the marketing message

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