Question: Marketing strategy is a static plan that does not need to adapt to changes in the market or business environment. True False Concept testing works

Marketing strategy is a static plan that does not need to adapt to changes in the market or business environment.

True

False

Concept testing works best with people who are familiar with the new idea and the new product's purpose. This generally includes top management, the sales force, and research and development.

True

False

Marketing strategy is a static plan that does not need to

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