Marketing Strategy

Objectives $*$

State $2$ SMART objectives $of$ your marketing plan $in$ bullet form. One objective must $be$ a communication objective and one objective must $be$ a sales objective. Choosing objectives that are specific and measurable $is$ important because companies need $tobe$ able $to$ measure their success $as$ the action plan $is$ implemented. Only then can they realize they need $to$ adjust their strategy.

Positioning$*$

Students will then develop their company$s$ positioning. Please tackle the following questions $in$ your response:

$1.$ Please write your Brand$s$ Positioning Statement $(Just1$ sentence$)$

$2.In$ what way does your company occupy a distinctive place $in$ the market with respect $to$ the competition? $In$ other words, $a$