Marketing Study: will be able to construct an academic study linked to a contemporary marketing topic, issue, or trend. Students will be required to work either individually or in groups of 2 students to research and write a formal business/marketing essay. This assignment requires dedication to detail and time. Students are required to conduct research and write an expository essay on a selected topic. Students must conduct original research to craft the essay. Original research means that students are to become familiar with NJCU's Guarini Library database to locate and examine secondary sources. The link to the library is located on the left-hand menu form the course home page. This syllabus includes an extensive list of approved references. Submissions must follow the published template along with the rules of basic writing fundamentals (grammar, punctuation, sentence, and paragraph formation, spelling etc.) Do not use or cite references in any of the following forms: a textbook, online dictionary, or tutorial reference. GOOGLE searches, blogs, company hom

epages, Wiki, ASK, or ABOUT-like sources are not acceptable. Locate and read not less than five, (5) references of which one must be an academic marketing journal.

 

Suggested Topics: Are millennials more prone to buy green than other consumers? Why/Why not? Do consumers prefer purchasing online rather than in-store? Why/Why not? Does cult branding turn consumers into loyalists? Why/Why not? Is the D2C model effective? Why/Why not? What is the impact of athlete endorsers on Return on Investment (ROI)? Or Student choice