Question: Marketing Thinking (MT) Challenge 3.2 (C): Creating a Blue Ocean in or outside a Red Ocean In this challenge, you'll be using your critical and

Marketing Thinking (MT) Challenge 3.2 (C):
Marketing Thinking (MT) Challenge 3.2 (C): Creating a Blue Ocean in or outside a Red Ocean In this challenge, you'll be using your critical and creative dimensions of 4-DS thinking. In this exercise use the Strategic Canvas and Four Actions Framework to identify a Blue Ocean. First, provide your Strategy Canvas and second, explain the significance of the factors in your Strategy Canvas (in detail). (You will need to identify unique factors for your Strategy Canvas based upon your product or service category chosen for the challenge.) Third, proceed to use the Four Action Framework to identify a potential Blue Ocean. Here, you'll need to explain in detail which factors are to be potentially eliminated, reduced, raised or created and why. Fourth, what does your Blue Ocean look like? Here, describe your Blue Ocean in detail, its uniqueness, and potential. Finally, is it competitive free? Provide your rationale

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