Add real scholarly intext citation and a reference list at the end please.

Question 1: The task of securing a sustainable market share seems unattainable due to the fiercely competitive online food and grocery delivery market. Established giants like Uber Eats and Doordash have laid the platform of what success in this industry looks like. Our Start-up MealWheel, will join these giants and provide a unique service.

Challenge 1: Brand Recognition The most significant challenge is brand recognition. Extensive marketing and consistent services have allowed the existing players to cement their brand identities over the years. Resonating deeply with a segment of the market is what has been identified as a must in order to carve out our start up needs. What is critical is that our brand amplifies its marketing strategy in order to craft a unique selling point that touches its users in a way which the competition doesnt. A powerful tool through connecting with younger demographics can be formed using influencer partnerships and social media platforms.

Challenge 2: Network Effect In this sector the substantial sway is held undoubtedly by the network effect. In terms of both time and resources, the demand of substantial investment must be built from the ground up including broadening the interconnected networks which include delivery personnel and restaurants. To create a buzz around the brand it is important to forge collaborative partnerships with businesses locally, in order to achieve community outreach. Using social media as a way of leverage can potentially fasten this process.

Challenge 3: Technology Integration Another formidable challenge which stands is the integration of technology. Being equipped with innovative features which outperforming existing platforms is crucial if wanting your start-up to be successful through user friendly app developments. Giving a competitive edge through Ai- driven suggestions and real time tracking to name a few would enhance user experience. Staying ahead in the technology curve can be maintained through investing in R&D, through the continuous updating of the app using user feedback.

Challenge 4: Supply Chain Management The backbone of the industry is formed by supply chain management. The core of our start-up needs to be efficient and sustainable supply chain management. Fostering a community- centric brand image can be obtained through collaborating with local businesses and outlets. This ensures that the freshness and quality in the products delivered are met, further strengthening the supply chain. Cost effectiveness and ensuring efficiency processes can be optimised using tracking analytics.

Mitigation Strategy A well-rounded mitigation strategy is vital in order to tackle these challenges. The prioritisation of customer feedback is essential as well as the fostering of collaborations. To stay competitive, technological advancements need to be funded through the allocation of initial investments. A powerful strategy which can enhance presence and acceptance for our start-up would be the establishment of values that echoes the local public.

Furthermore, our start-up intends to align our strategies accordingly through fostering a development and research wing, which monitors customer preferences and market trends. The Aiding of the carving out of our niche in the market can be supported through a robust feedback mechanism, which allows for the adapting of proactive approaches based on the feedback provided. Encouraging innovation and proactive problem-solving will be enhanced through the introduction of employee training programs which focuses on customer service excellence. Nevertheless, the strengthening of operational efficiency and brand building can be established through mentorship programs, where the talents within the organisation will be nurtured and guided by professionals in the field.

Question 2: By adopting innovative strategies rooted in the principles delineated in the Blue Ocean Strategy by Kim & Mauborgne, our start-up seeks to differentiate itself in a market saturated with numerous players vying for customer attention.

Strategy 1: Adoption of Blue Ocean Strategy The initial strategy entails exploring market areas, known as the blue ocean strategy, to find opportunities for growth and profitability. Our start-up aims to stand out by providing offerings such as cooking classes and a platform for sharing recipes within a community fostering a sense of togetherness among users. In detail these virtual cooking classes can serve as an avenue for users to delve into cuisines with guidance, from renowned chefs worldwide. This platform would encourage learning and culinary exploration. One way to make this happen is by collaborating with chefs and culinary schools. Additionally, we can include a reward system that allows users to earn points and badges for participating making the experience more enjoyable. It would also be great to organize contests and events, on the recipe sharing platform encouraging users to showcase their cooking talents and share their recipes.

Strategy 2: Community- Centric Platform The second strategy centres on creating a platform that focuses on building a community. It's not about offering a service, it's about fostering a community of food lovers through forums, virtual events, and engaging content. Our goal is to create a platform where people can interact and help the community thrive. We plan to collaborate with chefs for cooking classes and include a farmers market section in the app to establish a lively community space that goes beyond simple transactions. Including functionalities, like user blogs where individuals can share their experiences in the kitchen provide restaurant reviews. Showcase their recipe experiments can create a vibrant and captivating community platform. Additionally incorporating features that enable users to engage with one another, exchange creations and even host virtual dinner parties can cultivate a feeling of friendship and togetherness, among the users.

Strategy 3: Technological Innovation The third pillar of our strategy is the formation of technological innovations. It is vital that user experience is personalised and immersed, and this can be made possible by the leveraging of technology. The enhancement of user experience can be upheld through a personalisation system which recommends user preference events, food items and recipes using AI- driven technology. Experimenting with recipes through a virtual kitchen using Ai and celebrity chefs as guidance can be a unique way to carve our niche for our start-up. Additionally, offering a unique and immersive ordering experience, through allowing users to visualise dishes before ordering them using integration of augmented reality (AR) features will be available. Creating a more personalised and satisfying user experience can be further utilised through leveraging data analytics to understand user preferences better. A comprehensive implementation plan is essential to realise these strategies. This plan would include conducting market research to find out any gaps in the market and understand what customers prefer. Additionally, it would involve building partnerships with businesses to expand the range of products offered and actively engaging with the community through workshops and events.

Question 3: Our start-up might encounter several barriers to organisational creativity, as we step into the competitive landscape. In order to foster a culture of innovation and growth it is crucial that these potential pitfalls and formulating strategies are identified and navigated.

Barrier 1: Hierarchical Decision-Making Process Within a select group the centralising of power and decision-making responsibilities can potentially be stifled due to hierarchical decision-making processes impacting creativity. Consequently, across all levels, the encouragement of feedback and ideas are proposed through our start-up using a flat organisation structure. A rich pool of ideas and innovation can pave through the encouragement of open dialogue and collaboration which is cemented in our start-up. Periodic brainstorming sessions, where employees are allowed to ideate and discuss various aspects of the business would be complemented by the flat structure. Bringing diverse perspectives to the table and nurturing a culture of innovation, is also fostered by cross functional collaboration.

Barrier 2: Resistance to Change Due to employees being reluctant and having a fear of failure or lack of understanding, another potential barrier is the resistance to change. A culture of continuous learning and innovation is fostered by our start-up as a counter path. Adapting to evolving technologies and methodologies, through regular training programs would be facilitated focusing on skull development. Nevertheless, where employees are more willing to take risks and experiment is something that the start-up can foster its culture around, further creating a supportive environment where failures are learning opportunities. Ensuring the workplace is dynamic and adaptable can be obtained through regular workshops and seminars held for employees advising them on the latest technologies and trends.

Barrier 3: Resource Constraints To foster creativity, resource contracts can act as a significant hindrance. Both fostering creativity and ensuring operational efficiency is a challenge for a start-up as optimisation resources are scarce. Viable products through the lean start-up approach can be launched initially, where resources are optimised and can come to our rescue. Ensuring a product that is both aligned with customer expectations and innovation, can be integrated through customer feedback which allows for continuous improvements. Furthermore, it can be beneficial for my start-up to use the agile approach to project management. The company can now respond swiftly to changing market dynamics and customer preferences as this approach allows for more flexibility and adaptability. Promoting creativity and innovation can be excelled through partnering with academic institutions who offer fresh ideas and perspectives.

Barrier 4: Supportive Organisational Culture Paramount importance is set through cultivating a supportive organisational culture as this fosters organisational creativity. A breeding ground for innovation can be set by appreciating the diversity of thoughts through encouraging a culture, promoting collaboration and open communication that encourages risk-taking without fearing failure. A rich tapestry of solutions and ideas can be fostered through a plethora of perspectives of a cross-functional team. The encouragement of creative thinking can be achieved through working without the pressure of deadlines, where employees can work on new ideas and pet project initiatives through innovation labs. Moreover, a spirit of competition and innovation can be fostered within the organisation through teams competing to find an innovative solution to an existing problem, known as the period innovation challenge. An effective strategy within the business can be establishing a mentorship program where talents can be nurtured through the guidance of experienced professionals. More importantly, building a cohesive team that shares a common vision and goal is another positive alongside the general learning aspect.

Question 4: A CSR strategy that explains the importance of dynamics within the environment, factors with regards to political aspects, socio-economic aspects, technological innovation, and macro-environmental forces will be highlighted in our start-up, MealWheels that wants to forge the importance of being responsible and resilient.

Strategy 1: Environmental Sustainability Environmental sustainability commitment is at the centre of our start-up, through the encouragement of renewable energy sources in our operations, the adoption of eco-friendly packaging solutions that will help reduce our carbon footprint significantly. Incorporating a true farm-to-folk model is the overall goal. This is made possible through cooperation efforts with local farmers and businesses, that can result in minimising transportation emissions and can achieve a green supply chain. To create a sustainable business, we are committed to make a change through launching awareness programs about conserving the environment as well as community clean-up drives and tree plantation campaigns. A significant step towards environmental stewardship can be to optimise resource usage through the investment in research to reduce waste through exploring innovative methods.

Strategy 2: Socio-Economic Contributions To a great extent, the development of community is covered throughout our start-up, through the socio-economic contributions. Pivotal aspects in this section include volunteerism for employees being encouraged, partnerships with locals being bolstered and community event hostings. Community upliftment contributions are not only the intentions but also to create a brand that resonates with the values of society. To impact society positively, we plan to focus on nutritional education through partnering with local schools and institutions, overall fostering a healthier lifestyle. A symbiotic relationship with the community can be excelled through the contribution to the local economy where local artisans and food producers can create platforms to showcase their products.

Strategy 3: Political Engagement An additional essential aspect of our CSR strategy is political engagement, which is fundamental in that adhering to food safety and environmental conversations are upheld. This is through regulatory compliance and actively participating in policies being presented, which portrays the brand as a responsible corporate start-up. Contributions through engaging with appropriate authorities to ensure that development of policy are legal and task forces are continually being monitored. Supportive and organised industry environments can be promoted through the improvement of the reputation of the brand, which is key if we want our start-up to be successful. This empowers partnerships with other industry players to create a merged playing field that promotes the policies and by doing this it ensures all policies are met equally.

Strategy 4: Technological Innovations Finally, our corporate social responsibility (CSR) approach embraces the use of technology to bring about changes in society. We envision harnessing advancements to build platforms that facilitate the exchange of knowledge, cultivate a community of food lovers, and reduce wastage. By creating platforms that promote content encourage knowledge sharing and foster community engagement we can align our strategies with societal and environmental goals. Nevertheless, technology can serve the better good of society through our start-up forging a path where food waste is reduced, and the promotion of improved eating habits is advertised. Exploring partnerships with tech companies to develop solutions to address these societal issues can occur. In the online food and grocery delivery sector, our start-up MealWheel intends to operate with its niche as a sustainable and responsible player. Thereby, this allows sustainability and corporate responsibility in the industry through the brand contributing positively to the environment and society which is an ethical consideration which society values.