Question: Marketing: What is the difference between a contest and a sweepstakes? A local upscale clothing boutique wants to use a contest or sweepstake to generate

Marketing: What is the difference between a contest and a sweepstakes? A local upscale clothing boutique wants to use a contest or sweepstake to generate store traffic. What are the pros and cons of each for the local upscale clothing boutique? Which would you suggest? Why? Briefly describe the contest or sweepstakes you envision.

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