Question: MARKETING/ADVERTISING HELP PLEASE!! need help asap Question 2 (1 point) Listen Among other things, ___ advertising may be used to reposition an established brand in

MARKETING/ADVERTISING HELP PLEASE!! need help asap

Question 2 (1 point) Listen Among other things, ___ advertising may be used to reposition an established brand in the later stage of its life cycle print reminder informative persuasive outdoor Question 6 (1 point) Listen The average cost per thousand exposures for an ad placed in mobile apps is (more? less?) expensive than for mobile video ads. more @ $4 CPM vs $3 CPM for mobile video ads less @ $3 CPM vs $4 CPM for mobile video ads more @ $400 CPM vs $300 CPM for mobile video ads less @ $300 CPM vs $400 CPM for mobile video ads Question 12 (1 point) Listen The difference between puffery and false and false advertising is the difference between legal promotion and illegal marketing claims. True False Question 13 (1 point) Listen An advantage of using --- advertising in a media mix, is that it can be interactive and offers the possibility of micro-marketing Newspapers Magazines Billboard Internet Radio Question 14 (1 point) Listen Disadvantages of using --- advertising in a media mix include very short shelf life, and the unlikely to possibility of multiple exposures with this medium Radio Newspapers Magazines Billboard TV Internet

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