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Question 20 (1 point) II 19 Listen p You have just started a limousine service and strive for an image of quality and luxury. Your limos are always spotlessly clean on the inside, freshly waxed. and stocked with flowers. champagne, and televisions. To cover your costs and create a perception of a premium experience, what would be an appropriate pricing strategy? 0 A} Skimming O B} Penetration 0 C] Competitive O D) Prestige Question 21 (1 point) Listen Which of the following best defines place in the marketing mix? ( A) making an offering available to the customer B) quantifying of a value in exchange for a company's offering O C) the visible activities of marketing ()D) the tangible and intangible aspects of a company's offeringQuestion 22 (1 point) Listen When Samsung products are promoted in a television commercial, the brand is using what form of marketing communication? A) advertising B) public relations O C) direct response O D) personal sellingQuestion 25 (1 point] h 19 Listen p Scenario 61 Etruscan Railing Company makes railing that is used in sports arenas, nursing home corridors. and many other places that are not as obvious such as moulded into bicycle racks, walkways over ravines and creek banks for safer walking by pedestrian traffic. and museums for the attendees walking from room to room. Hospitals also use the railing in their physical therapy departments. in the hospital cafeteria. and moulded into rails on the sides of beds to prevent patients from falling out of them. Refer to the scenario. Etruscan has experienced a strong increase in railing sales because of municipalities creating more hiking trails to enhance the leisure and physical activity opportunities of its' residents. Which type of demand is this? 0 A) joint 0 B} inelastic O C] derived 0 D) fluctuating Question 27 (1 point) II 1:; Llslen p Oakley, a manufacturer of protective evewear for various kinds of sports, has introduced sunglasses that play music. The glasses weigh a little over a pound and can hold up to 120 songs. What are these sunglasses an example of? O A) convenience product 0 B} unsought product 0 C} shopping product 0 D) specialty;r product Question 28 [1 point] '-Il What must be created in business marketing? 0 A} involved selfinterest mixed with mutual benefit 0 B} trust 0 C] reciprocal arrangements 0 D} competitive barriers Question 31 (1 point) Listen Effective January 2, 2021, Loblaws began charging its suppliers an additional 1.2 percent to the already existing fee they charge for things such as in-store promotions. As a supplier hoping to distribute products through Loblaws, this could be seen as a disadvantage of using a for distribution. O A) retailer channel O B) wholesaler channel O C) agent/broker O D) direct channel