Question: Markets can be segmented into groups of nonusers, ex - users, potential users, first - time users, and regular users of a product. This method

Markets can be segmented into groups of nonusers, ex-users, potential users, first-time users, and regular users of a product. This method of segmentation is called ________.
a.
behavioural segmentation
b.
usage rate segmentation
c.
user status segmentation
d.
loyalty status segmentation
e.
benefit segmentation

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