Question: When segmenting by usage rate, markets can be segmented into nonusers, ex- users, potential users, first-time users, and regular users of a product. Personality is

When segmenting by usage rate, markets can be segmented into nonusers, ex- users, potential users, first-time users, and regular users of a product. Personality is a person's pattern of living as expressed in his or her psychographics. Select one: Select one: True O True False O False Which of the following is a component of a firm's microenvironment? Some fast-food restaurants offer tasty and convenient food at affordable prices, but in doing so they contribute to a national obesity epidemic and environmental problems. These fast-food restaurants overlook the philosophy. Select one: a. population shifts Select one: a. marketing concept b. marketing intermediaries b. production concept O c. economic recessions c. societal marketing concept O d. customer demographics d. product concept

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