Question: Markets in developing countries can be very lucrative for the right products and services, but are notoriously difficult to enter due to very strict restrictions

Markets in developing countries can be very lucrative for the right products and services, but are notoriously difficult to enter due to very strict restrictions and regulations regarding foreign products and foreign ownership. These laws are meant to protect vulnerable local businesses from well funded international competition. However franchising is an exception and many countries welcome this entry method with very simple entry requirements. Why?

It provides to the franchiser market knowledge, capital, and personal involvement in management.

It tends to foster local ownership, operations, and employment.

It is an important form of horizontal market integration.

It provides an effective blending of skill decentralization and operational centralization.

It gives the franchiser little control on marketing of the products at the point of final sale.

Markets in developing countries can be very lucrative for the right

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