Marriott Trips Worth 20 Points Due XX/XX Assignment: Read the case/article below and answer the Critical Thinking questions below. Marriott Partners with TripAdvisor Since they began 35 years ago, hotel loyalty programs have evolved as technology changes the way consumers search for and book hotels. Road warriors, those who travel extensively for business, have traditionally favored one or two hotel chains to rack up points for rewards that today go beyond a free night's stay. With the primary goal of building a customer's affinity to a brand, hotel loyalty programs are designed to provide unique experiences and build deeper levels of customer engagement. When travelers stay at any of Marriott's 19 affiliated brands, including Ritz-Carlton, Courtyard, Renaissance, and Residence Inn, rewards are earned in the form of points. These points can be redeemed for flights through more than 30 airline rewards programs, along with spa and dining gift cards. Statistics show that loyalty members are three times more likely to book a hotel directly with Marriott than through a third-party travel website. This also saves hotels the commissions paid to a third-party website for bookings. Questions for Critical Thinking 1. What led Marriott to enter into a relationship with TripAdvisor? Discuss how the relationship between Marriott and TripAdvisor benefits each company. 2. Discuss how more choices for travelers have caused hotels to rethink their loyalty programs. Provide your Answer here: One paragraph for each numbered bullet point. Support your answer with details (explain) (150 words minimum). Rubric: Earn up to 20 points for your write up, Provide a thorough and complete answer to justify your stance. Proofread carefully and include good grammar and syntax usage. Avoid contractions in business writing (don't = do not, please spell out)