Question: Mars pursues a ( n ) strategy when it allows customers to design personalized M&Ms candy online ( for example, choosing different colors of the

Mars pursues a(n)
strategy when it allows customers to design "personalized" M&Ms candy online (for example,
choosing different colors of the candy).
economies of scale
functional level
mass customization
Mars pursues a(n) strategy when it allows customers to design "personalized"

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