Question: Martha categorizes prospective buyers into groups that have common needs and will respond similarly to a marketing action, she then determines the group she will

Martha categorizes prospective buyers into groups that have common needs and will respond similarly to a marketing action, she then determines the group she will focus on

.

This group represents Martha's

Multiple Choice

channel of distribution.

target market.

marketing plan.

marketing program.

promotion.

Martha categorizes prospective buyers into groups that have common needs and

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