Question: Martha is generally suspicious about new products. For instance, when the iPad first came out, Martha was highly skeptical. Even when her friend Kirra assured

Martha is generally suspicious about new products. For instance, when the iPad first came out,
Martha was highly skeptical. Even when her friend Kirra assured her that it was a good product,
Martha was not certain. Finally, after a few years and lots of encouragement from Kirra, Martha
decided to purchase the newest iPad. Martha is in which category of adopters?
Laggards
Early adopters
Innovators
Early majority
 Martha is generally suspicious about new products. For instance, when the

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