Question: Martha is generally suspicious about new products. For instance, when the iPad first came out, Martha was highly skeptical. Even when her friend Kirra assured
Martha is generally suspicious about new products. For instance, when the iPad first came out,
Martha was highly skeptical. Even when her friend Kirra assured her that it was a good product,
Martha was not certain. Finally, after a few years and lots of encouragement from Kirra, Martha
decided to purchase the newest iPad. Martha is in which category of adopters?
Laggards
Early adopters
Innovators
Early majority
Step by Step Solution
There are 3 Steps involved in it
1 Expert Approved Answer
Step: 1 Unlock
Question Has Been Solved by an Expert!
Get step-by-step solutions from verified subject matter experts
Step: 2 Unlock
Step: 3 Unlock
