Question: Mary s Cupcake Gallery is a small start - up business opening in the growth stage of the product life cycle. Given the need to

Mary

s Cupcake Gallery is a small start

-

up business opening in the growth stage of the product life cycle. Given the need to build brand name awareness and establish some market share, which of the following pricing strategies should Mary adopt for her cupcakes?

Group of answer choices

Price skimming

Penetration pricing

Status Quo pricing

Price maximization

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