Masbet Corporation has been a family owned company. While they are celebratingtheir 50th Anniversary the new generation
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Masbet Corporation has been a family owned company. While they are celebratingtheir 50th Anniversary the new generation of management wants to make somechanges in the way communication flows. Hence the current downwardcommunication dominance needs to be changed to more lateral communication.What disadvantages of downward communication the organization must have facedand what advantages of lateral communication may be offered due to the change?(10 Marks)
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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