Maslow's hierarchy of needs provide a useful framework for understanding how and why local products and brands

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Maslow's hierarchy of needs provide a useful framework for understanding how and why local products and brands can be extended beyond home-country borders. How can Maslow's needs hierarchy be used in global marketing?

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Organizational Behavior

ISBN: 978-1118868430

1st edition

Authors: Mitchell Neubert, Bruno Dyck

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Posted Date: Apr 20, 2024 03:00 AM

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Maslow's hierarchy of needs provide a useful framework for understanding how and why local products and brands

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Organizational Behavior

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