Match a strategy below (1-11) for each item listed

No	Item	Strategy
11	Amazon Studios is branching out from TV series to movies, with plans to begin producing for theatrical release
12	ZF Freidrichshafen AG recently acquired TRW Automotive Holdings in the US to create the 2nd largest auto arts supplier
13	SW Airlines recently began flying outside the US
14	Amazon is pushing aggressively into the same day grocery delivery along the West Coast.
15	USPS has begun delivering groceries for Amazon within the Amazon fresh grocery delivery service
16	USPS also recently launched Access Point, a strategy that allows customers to pickup packages at other locations
17	General Mills acquired Annie's Inc. for $820 million, paying a 37% premium, in order to expand into organic foods
18	Google purchased Room 77 and is expanding its ties with Hilton and Radisson, bypassing Priceline, Expedia, etc.
19	Google recently partnered with medical firm Novartis to develop high-tech contact lenses and monitor glucose levels
20	Amazon recently entered the mobile payments business and is now competing with PayPal, Applepay, charge cards.
21	IKEA recently diversified into the insurance business, providing child, pregnancy and home policies
22	Office Depot closed nearly 500 stores in the last three years.
23	The drug maker, Dendreon Corp, recently filed Chapter 11 bankruptcy.
24	Symantec Corporation, know for its antivirus software split its business into two, dividing into Cybersecurity and Info.
25	eBay recently split into two company's, PayPal and eBay Marketplace.

1	Forward Integration		Gaining ownership/increased control (distributors/retailers)
2	Backward Integration		Seeking ownership/increased control (suppliers)
3	Horizontal Integration		Seeking ownership/increased control (competitors)
4	Market Penetration		Increase market share for existing through greater marketing efforts
5	Market Development		Introducing present products in new geographical areas
6	Product Development		Seeking increased sales by improving or developing new
7	Related Diversification		Adding new related products or services
8	Unrelated Diversification		Adding new unrelated products or services
9	Retrenchment		Regrouping cost & asset reduction
10	Divestiture		Selling division or part of business
11	Liquidation		Selling all assets for tangible worth