Question: Match each criterion for a successful segment to its description. Accessibility The company must be able to reach members of targeted segments with customized marketing

Match each criterion for a successful segment to its description.
Accessibility
The company must be able to reach members of targeted segments with customized marketing mixes.
Substanitiability
Segments must they provide fairly concrete measures of segment size.
Responsiveness
A segment must be large enough to warrant developing and maintaining a special marketing mix
Identifiability and measurability
Markets can be segmented by using any criteria that seem logical.

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