Question: Match each criterion for a successful segment to its description. Identifiability and measurability Responsiveness Substanitiability Accessibility A segment must be large enough to warrant developing

Match each criterion for a successful segment to its description.
Identifiability and measurability
Responsiveness
Substanitiability
Accessibility
A segment must be large enough to warrant developing and maintaining a special marketing mix
Segments must they provide fairly concrete measures of segment size.
Markets can be segmented by using any criteria that seem logical.
The company must be able to reach members of targeted segments with customized marketing mixes.

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