Match each example with the correct strategy.Select the best answers to fill in the blanks.

Two business partners, Amalia and Rob, own a small ice cream shop, "Cones $\text{'}$n Stuff," in town. When a large ice cream franchise plans to open a

location two blocks down the street, they need to adjust their business model. Amalia wants to price the ice cream at "Cones $\text{'}$n Stuff" ten percent

lower; Rob wants to pass out free cone cards to everyone walking down the street. While both are engaging in strategy as$"$

Amalia is applying strategy as

while Rob is using strategy as