Question: Match each launch tactic with its description. Communications Plan. Communications Mix. Copy Strategy Statement. a . Covers all required information to be disseminated to the

Match each launch tactic with its description.
Communications Plan.
Communications Mix.
Copy Strategy Statement.
a.
Covers all required information to be disseminated to the end user.
b.
How we reach intermediaries & the end user.
c.
Conveys to advertising/promotional personnel the market segment targeted, the product positioning, and the major copy points to be communicated (among other things).

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