Match each of the options above to the items below. George is a salesman who drives a
Question:
Match each of the options above to the items below.
George is a salesman who drives a lot for his job. He bought his new Toyota Prius because it gets miles per gallonChoice of Business marketIncorrect combobox unavailableIncorrect
Justin is a buyer for his company. He is in charge of purchasing some of the equipment used in their manufacturing facilitiesChoice of Demographic segmentationIncorrect combobox unavailableIncorrect
Procter & Gamble sells Scope mouthwash, Crest toothpaste, and Pert shampoo, which its customers buy for use in their homesChoice of Benefit segmentationIncorrect combobox unavailableIncorrect
CVS Caremarks target market is women since they make up to percent of the pharmacy chains customersChoice of Volume segmentationIncorrect combobox unavailableIncorrect
Old El Paso makes its tomato salsa spicier for the markets in Texas, Arizona, and California, as customers in those markets prefer their food spicier than customers in other areasChoice of Geographic segmentationCorrect combobox unavailableCorrect
Dr Pepper portrays customers as happy, outgoing people who like things out of the ordinaryChoice of Psychographic segmentationCorrect combobox unavailableCorrect
ExxonMobil describes its customers based on how much the customers spend at the pump and how often they fill up
Income Tax Fundamentals 2013
ISBN: 9781285586618
31st Edition
Authors: Gerald E. Whittenburg, Martha Altus Buller, Steven L Gill