Question: Match each statement with the type of competitor it describes. 1 . Firms that compete with products designed around similar characteristics or features 2 .

Match each statement with the type of competitor it describes.
1. Firms that compete with products designed around similar characteristics or features
2. Competing firms that may be overlooked entirely because they do not sell the same category of product
3. For McDonalds, the following companies: Burger King, Wendys, Sonic Drive-In, In-N-Out Burger
4. All the products you might buy when you are considering your purchasing options for a particular type of product
5. Firms that sell products with different characteristics but similar functions
6. For Paramount Pictures (a movie studio), the following companies: Simon & Schuster (a book publisher), BMG (a record label), and HBO (a cable television channel)

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