Question: Match each statement with the type of competitor it describes. 1 . Firms that compete with products designed around similar characteristics or features 2 .
Match each statement with the type of competitor it describes.
Firms that compete with products designed around similar characteristics or features
Competing firms that may be overlooked entirely because they do not sell the same category of product
For McDonalds the following companies: Burger King, Wendys Sonic DriveIn InNOut Burger
All the products you might buy when you are considering your purchasing options for a particular type of product
Firms that sell products with different characteristics but similar functions
For Paramount Pictures a movie studio the following companies: Simon & Schuster a book publisher BMG a record label and HBO a cable television channel
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