Differentiating between Direct and Indirect Competitors

Strategic planning begins with an assessment of the competitive environment. This activity is important because marketers must be aware of both their direct competitors and indirect competitors as they devise their marketing strategies.

Match each statement with the type of competitor it describes.

$1.$ Firms that compete with products designed around similar characteristics or features

$2.$ Competing firms that may be overlooked entirely because they do not sell the same category of product

$3.$ For McDonald$$s$,$ the following companies: Burger King, Wendy$$s$,$ Sonic Drive$-$In$,$ In$-$N$-$Out Burger

$4.$ All the products you might buy when you are considering your purchasing options for a particular type of product

$5.$ Firms that sell products with different characteristics but similar functions

$6.$ For Paramount Pictures $($a movie studio$),$ the following companies: Simon & Schuster $($a book publisher$),$ BMG $($a record label$),$ and HBO $($a cable television channel$)$