Match the appropriate statement to the term. Each term should only be used once Refers to a strategy of mass marketing. The process of dividing a market into concentrated and differentiated markets. A. Market Segmentation Hospitals, churches, and schools are examples of this market. B. Benefit segmentation is the process of grouping C. Growth customers into market segments D. Undifferentiated Approach according to what is sought from the product E. Laggards products are purchased with little E Target Market k. shopping effort. These products typically are purchased regularly, usually with little G. Packaging planning, and require wide distribution H. product segmentation is based on I. Convenience personality, motiver and lifestyle. J. Psychographic Everything, both favorable and unfavorable that a person receives in an K. Shopping exchange is considered a L. Adopters tend to be suspicious of new products and alienated from a rapidly M. Early adopter advancing society N. maturity 0. Innovators