QUESTION $15$

Match the appropriate statement to the term. Each term should only be used once.

Refers to a strategy of mass marketing.

The process of dividing a market into concentrated and differentiated markets.

Hospitals, churches, and schools are examples of this market.

is the process of grouping customers into market segments according to what is sought from the product.

products are purchased with little shopping effort. These products typically are purchased regularly, usually with little planning, and require wide distribution.

A$.$ Market Segmentation

B$.$ Benefit segmentation

C$.$ Growth

D$.$ Undifferentiated Approach

E$.$ Laggards

F$.$ Target Market

G$.$ Packaging

H$.$ product segmentation is based on personality, motives, and lifestyle.

Everything, both favorable and unfavorable, that a person receives in an exchange is considered a

tend to be suspicious of new products and alienated from a rapidly advancing society.

Email is currently in the phase of the product life cycle.

I. Convenience

J$.$ Psychographic

K$.$ Shopping

L$.$ Adopters

M$.$ Early adopter

N$.$ maturity

O$.$ Innovators

are eager to try new ideas and products.