Match the definition below to the key term:

The development and maintenance of successful relational exchanges; it involves interactive, ongoing, two$-$way connections among customers, organizations, suppliers, and other parties for mutual benefit.

Answer $1$

Relationship marketing

Correct

A specific form of consumption desired to satisfy need.

Answer $2$

Want

Correct

The mass production, mass distribution, and mass promotion of a product to all buyers.

Answer $3$

Ethnicity

Incorrect

The amount of identification an individual feels with a particular ethnic group.

Answer $4$

Marketplace

Incorrect

A physical arena where marketing exchanges take place.

Answer $5$

Place utility

Incorrect

A want$-$satisfying value that is created by making goods and services conveniently available.