Question: Match the definition below to the key term: The development and maintenance of successful relational exchanges; it involves interactive, ongoing, two - way connections among

Match the definition below to the key term:
The development and maintenance of successful relational exchanges; it involves interactive, ongoing, two-way connections among customers, organizations, suppliers, and other parties for mutual benefit.
Answer 1
Relationship marketing
Correct
A specific form of consumption desired to satisfy need.
Answer 2
Want
Correct
The mass production, mass distribution, and mass promotion of a product to all buyers.
Answer 3
Ethnicity
Incorrect
The amount of identification an individual feels with a particular ethnic group.
Answer 4
Marketplace
Incorrect
A physical arena where marketing exchanges take place.
Answer 5
Place utility
Incorrect
A want-satisfying value that is created by making goods and services conveniently available.

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