Match the definition below to the key term:

The amount of identification an individual feels with a particular ethnic group.

The mass production, mass distribution, and mass promotion of a product to all buyers.

A specific form of consumption desired to satisfy need.

A physical arena where marketing exchanges take place.

The development and maintenance of successful relational exchanges; it involves interactive, ongoing, two$-$way connections among customers, organizations, suppliers, and other parties for mutual benefit.

A want$-$satisfying value that is created by making goods and services conveniently available.