Match the description provided to the budgeting method it best describes. Percentage of sales Empirical research All available funds Competitive parity Objective/task Unit of sale Match each of the options above to the items below. Comfort Soles, a chain of shoe stores, determines that the company will allocate 10 percent of its previous year's shoe sales to its IMC efforts for this year. No answer Comfort Soles sets its IMC budget for the coming year using information it found on Shoester's IMC budget allocation, another shoe retailer in the United States. No answer Comfort Soles decides that for every pair of shoes sold, the company will allocate 1 percent of the sale to their IMC efforts. No answer Comfort Soles allocates any of its remaining budget at the end of the year to IMC efforts for the coming year. No answer Comfort Soles has goals of increasing use of its mobile app promotions and increasing engagement on Facebook. The company allocates its budget based on these goals. No answer Comfort Soles uses one budgeting method in its east coast stores and another in its west coast stores for six months to see which is more efficient and budget-friendly.

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