Match the example on the left to the segmentation base on the right

Left:

Targeting men

Midwest customers

Mountain dew is all about excitement

A rolex demonstrates wealth

Right:

Psychographic

Demographic

Benefit

Geographic

Behavioral

Match the example on the left to the correct characteristic of services on the right

Left:

Both service provider and customer must both be present

Watching a live performance at Hamilton

Once a Cincinnati reds game is finished those seats cannot never be sold

Services differ bases on time of day

Right:

Inventory

Intangibility

Inseparability

Inconsistency

Match the example on the left to the correct consumer product classification on the right

Left:

A 16oz bottle of pepsi

You visit 2 stores and a website before buying

Products with elite brands and the highest price for that category

Tons of advertising for when the product is needed

Right:

Unsought

Shopping

Speciality

convenience

Match the example on the left with the Stage of the NPD on the right

Left:

Your company has an R&D breakthrough

A prototype is constructed

Actual products are exposed to prospective consumers under realistic purchase conditions to see if they will buy

Production capabilities are assessed

Right:

Project planning

Idea generation

Test marketing

Product development