Match the example with the pricing issue.

An electronics store advertised a $32-$inch flat screen television for $$399\mathrm{.}00.$ When customers arrived, the store did not have any of those televisions, but had another model for sale at $$499\mathrm{.}00.$

A local coffee shop opened up across the street from a national chain and the national chain radically lowered their prices.

Promotional coupons being sent by text to customers $($who have opted in$)$ within a certain radius of a retailer.

Two major department stores decide to sell namedbrand luggage at a discounted price to discourage competition from a specialty luggage store.

Jill picked a dress off the rack for $$29\mathrm{.}99,$ so she purchased it$.$ When she got home, she realized that the cashier charged her $$31\mathrm{.}99$ for the dress.

The MSRP on a blouse is $$50\mathrm{.}00.$ The retailer gets a very special deal, and retails it from the day it is received at $$30\mathrm{.}00.$ It prepares

PRICING ISSUE

EXAMPLE

Predatory pricing

Horizontal Price Fixing

Bait and Switch

Scanned versus posted prices

Deceptive reference prices in$-$store signage that says' "Regularly $$50\mathrm{.}00,$ special price, $$30\mathrm{.}00."$

Geofencing

Reset