Match the example with the pricing issue. PRICING ISSUE EXAMPLE The MSRP on a blouse is $50.00. The retailer gets a very special deal, and retails it from the day it is received at $30.00. It prepares in-store signage that says "Regularly $50.00, special price, $30.00" Predatory pricing Two major department stores decide to sell named- brand luggage at a discounted price to discourage competition from a specialty luggage store. Horizontal Price Fixing An electronics store advertised a 32 inch flat screen television for $399.00. When customers arrived, the store did not have any of those televisions, but had another model for sale at $499.00. Bait and Switch Promotional coupons being sent by text to customers (who have opted in) within a certain radius of a retailer Scanned versus posted prices Jill picked a dress off the rack for $29.99, so she purchased it. When she got home, she realized that the cashier charged her $31.99 for the dress. Deceptive reference prices A local coffee shop opened up across the street from a national chain and the national chain radically lowered their prices. Geofencing Fixed Costs Click and drag the pricing components to complete the following equations. Markup Component 1 Component 2 Ratio Cost of merchandise 1 II Elasticity Retailer price- Cost of merchandise Retailer Price 11 Percentage change in quantity sold / Markup Percentage Break-Even Quantity Percentage change in price / II Actual unit sales price- Unit variable cost Retail Price