Match the examples on the left with the step in the market research process on right.

$[$steps may be used more than once$]$

The benefits of the answers researchers can get by asking questions must be balanced with the cost of conducting that research.

The step where the decision about using primary or secondary is made

$[$ Choose$]$

Collecting the data

Designing the research

Analyzing the data and developing insights

Developing and implementing an action plan

Defining the objectives and research methods