Match the examples on the left with the step in the market research process on the right.

$[$steps may be used more than once$]$

The benefits of the answers researchers can get by asking questions must be balanced with the cost of conducting that research.

The step where the decision about using primary or secondary is made

Questions on a survey are answered by respondents.

Survey results are calculated using statistics.

Tactics are either created or adapted based on the results of the research.

To understand the target customer for a new product line.

The second step in the research process.

Nielsen's Market Measurement Services data is purchased.

It is discovered that most of the new