Match the following terms.

exploratory research

internal databases

marketing information system $($MIS$)$

marketing intelligence

Computerized collections of information obtained from data sources within the company.

People, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to marketing decision makers.

Marketing research to gather preliminary information that will help define problems and suggest hypotheses.

Everyday information about developments in the marketing environment that helps managers prepare and adjust marketing plans

The systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an