Question: Match the Qualitative method with its description. uses managerial experience. Susceptible to group - think. Jury of executive opinion Elicits estimate from individual sales -

Match the Qualitative method
with its description.
uses managerial experience.
Susceptible to group-think.
Jury of executive opinion
Elicits estimate from individual sales-
people. May be overly optimistic.
Sales-force composite
Asks customers about their
plans. Tends to overestimate.
Involves decision makes, respondents and
staff. Iterative process until consensus is
reached.
Match the Qualitative method with its description. uses managerial experience. Susceptible

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