Question: Match the Qualitative method with its description. Delphi method Jury of executive opinion Sales - force composite Market Survey Elicits estimate from individual salespeople. May
Match the Qualitative method with its description.
Delphi method
Jury of executive opinion
Salesforce composite
Market Survey
Elicits estimate from individual salespeople. May be overly optimistic.
Involves decision makes, respondents and staff. Iterative process until consensus is reached.
uses managerial experience.
Susceptible to groupthink.
Asks customers about their plans. Tends to overestimate.
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