Match the right term with its definition.

Column A

The $5C\text{'}$s

SWOT

Product Development

Market Development

Diversification

Positioning

Branding

Brand Names

Licensed brand

Generic brand

Column B

a$.$ A word, letter, or group of words or letters

b$.$ Moving into a new line of business

c$.$ Products have no brand other than identification of their

contents

d$.$ Offering new or improved products in current markets

e$.$ To increase sales by selling current products in new

markets

f$.$ Company, Customers, Competitors, Collaborators,

Context

g$.$ Refers to how customers think about proposed or

present brands in a market

h$.$ A well$-$known brand that sellers pay a fee to use

i$.$ Strengths, Weaknesses, Opportunities, Threats

j$.$ The use of a name, term, symbol or design