Match the right term with its definition.

Column A

Column A

$1.$

The $5$ C$\text{'}$s:

The $5$ C$\text{'}$s

$2.$

SWOT:

SWOT

$3.$

Product Development:

Product Development

$4.$

Market Development:

Market Development

$5.$

Diversification:

Diversification

$6.$

Positioning:

Positioning

$7.$

Branding:

Branding

$8.$

Brand Names:

Brand Names

$9.$

Licensed brand:

Licensed brand

$10.$

Generic brand:

Generic brand

Column B

Column B

a$.$A well$-$known brand that sellers pay a fee to use

b$.$Offering new or improved products in current markets

c$.$To increase sales by selling current products in new markets

d$.$A word, letter, or group of words or letters

e$.$Products have no brand other than identification of their contents

f$.$Moving into a new line of business

g$.$Refers to how customers think about proposed or present brands in a market

h$.$The use of a name, term, symbol or design

i$.$Company, Customers, Competitors, Collaborators, Context

j$.$Strengths, Weaknesses, Opportunities, Threats