Question: Match the statement about earned media to either being PRO ( something positive ) or CON ( something negative ) . Group of answer choices

Match the statement about earned media to either being PRO (something positive) or CON (something negative).
Group of answer choices
You can't control the message.
[ Choose ]
Credibility regarding the brand is established which then builds trust
[ Choose ]
Earned media messages can enhance search engine results.
[ Choose ]
Cultivating relationships is very difficult work and required for earned media.
[ Choose ]

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