Match the statements in the Column A with the correct answer in the Column B Reproduce and submit the table.

Column A

A.Spotify offer consumers a 30 day free trial of their premium package. This is an example of

Fre

B.Fred felt high level of satisfaction with his new Smart phone right after purchase, but his satisfaction steadily declined over time. He is most likely what is known as a ____ consumer.

C.In learning from experience, consumers will ____ when motivation is low.

D.Chad cared little about whether he bought Weet-bix or Weetabix cereal. Both brands seemed almost exactly the same, and there was little information to distinguish the two. His problem is most likely

E.In terms of customer satisfaction, low-involvement consumers exhibit

F.Ted discovered that the white dust on his donuts was not powdered sugar but mould. The supermarket gave him two free boxes of donuts and explained that the problem was temporary and related to the supplier and therefore, was not under their control. This is best thought of as an application of _______

G.The last time she went to the dentist, Laura did not feel she had received good enough service for her money. ____ would say that there was not a perception of fairness in this exchange.

H.A negative disconfirmation is when ______________

I.Evaluations and feelings for products and services are

J.Derrick only cared about whether (and how) the DVD player worked. He was concerned with

Column B

1.Generate few or no hypotheses

2.Ambiguity of information.

3. Use promotions to get consumers to try the brand.

4. Equity Theory

5. Attribution theory.

6. Generally temporary and unstable over time.

7. Performance is worse than expectations

8. Lower satisfaction at first, but their satisfaction increases over time

9. High-involvement

10. The utilitarian dimension.