Match the term to its definition.

$1$ behavioural segmentation

$2$ brand name

$3$ business$-$to$-$business $($B$2$B$)$ market

$4$ cause marketing

$5$consumer behaviour

$6$consumer market

$7$customer relationship management

$($CRM$)$

$8$ demographic segmentation

$9$ environmental scanning

$10$ ethnic marketing

$11$ focus group

$12$ geographic segmentation

$13$green marketing

$14$greenwashing

$15$market orientation

$16$market segmentation

$17$marketing

$18$marketing concept

$19$marketing mix

$20$marketing research

$21$mass marketing

$22$ niche marketing

$23$observation

$24$one to one marketing $($micromarketing$)$

$25$positioning statement

$26$price

$27$primary data

$28$product

$29$product positioning

$30$promotion

$31$psychographic segmentation

$32$relationship marketing

$33$secondary data

$34$ social media

$35$ social media marketing

$36$ target marketing

$37$test marketing. Answer choices for questions $1$ through $37$

A$)$

Dividing the market by geographic area.

B$)$

The process of selling products and$/$or services based on their environmental benefits.

C$)$

The process of finding small but profitable market segments and designing or finding products for them.

D$)$

The money or other consideration $($including other goods and services$)$ exchanged for the ownership or use of a good or service.

E$)$

The term commonly given to websites and online tools that allow users to interact with each other in some way$$by sharing information, opinions, knowledge, and interests.

F$)$

Data that you gather yourself $($not from secondary sources such as books, journals, and newspapers$).$

G$)$

When marketing researchers investigate consumer thought processes and behaviour at each stage in a purchase to determine the best way to help the buyer buy.

H$)$

The process of building long$-$term relationships with customers by delivering customer value and satisfaction.

I$)$

A three$-$part business philosophy: $(1)$ a customer orientation, $(2)$ a service orientation, and $(3)$ a profit orientation.

J$)$

Information that has already been compiled by others and published in journals and books or made available online.

K$)$

Marketing strategy with the goal of keeping individual customers over time by offering them products that exactly meet their requirements.

L$)$

All individuals and organizations that want goods and services to use in producing other goods and services or to sell, rent, or supply goods to others.

M$)$

Occurs when the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products.

N$)$

All individuals or households that want goods and services for personal consumption or use.

O$)$

Dividing the market by age, income, and education level.

P$)$

The process of dividing the total market into groups with similar characteristics.

Q$)$

A set of business practices designed to plan for and present an organization's products or services in ways that build effective customer relationships.

R$)$

The analysis of markets to determine opportunities and challenges, and to find the information needed to make good decisions.

S$)$

The place an offering occupies in customers' minds on important attributes relative to competitive products.

T$)$

All of the techniques sellers use to motivate customers to buy their products.

U$)$

Marketing directed toward those groups $($market segments$)$ an organization decides it can serve profitably.

V$)$

Combinations of the marketing mix that reflect the unique attitudes, race or ancestry, communication preferences, and lifestyles of ethnic Canadians.

W$)$

The ingredients that go into a marketing program: product, price, place, and promotion.

X$)$

Any physical good, service, or idea that satisfies a want or need.

Y$)$

Involves watching, either mechanically or in person, how people behave.

Z$)$

The process of identifying the factors that can affect marketing success.

AA$)$

When businesses try to make themselves or their products or services look green or socially responsible without the action to back it up$.$

AB$)$

Consumer$-$generated online$-$marketing efforts to promote brands and companies for which they are fans $($or conversely, negatively promoting brands and companies for which they are non$-$fans$),$ and the use by marketers of online tools and platforms to promote their brands or organizations.

AC$)$

A small group of people who meet under the direction of a discussion leader to communicate their opinions about an organization, its products, or other issues.

AD$)$

A word, letter, or group of words or letters that differentiates one seller's goods or services from those of competitors.

AE$)$

Expresses how a company wants to be perceived by customers.

AF$)$

Focusing efforts on $(1)$ continuously collecting information about customers' needs and competitors' capabilities, $(2)$ sharing this information throughout the organization, and $(3)$ using the information to create value, ensure customer satisfaction, and develop customer relationships.

AG$)$

Developing products and promotions to please large groups of people.

AH$)$

Dividing the market using the group's