Match the term with its definition.

$q,$ The amount spent to attract each new customer who makes a purchase from the company The process of locating and describing potential customers

The division of a market into several smaller groups, each with similar needs

$$ The gathering, processing, interpreting, and reporting of market information A strategy that recognizes different preferences of individual market segments and develops a unique marketing mix $q,$ Specific characteristics that distinguish market segments according to the benefits sought by customers

$$ A group of customers or potential customers who have purchasing power and unsatisfied needs The combination of product and$/$or service, pricing, promotion, and distribution $($place$)$ activities

$$ A strategy that defines the total market as the target market

a$.$ benefit variables

b$.$ customer acquisition costs

c$.$ market

d$.$ market analysis

e$,$ market segmentation

f$.$ marketing mix

g$.$ marketing research

h$.$ multisegment strategy

i$.$ single$-$segment strategy

j$.$ unsegmented strategy $($mass marketing$)$