Match the term with its definition.

b$.$ V The amount spent to attract each new customer who makes a purchase from the company

$vv$ The process of locating and describing potential customers

$$ The division of a market into several smaller groups, each with similar needs

d$.vv$ The gathering, processing, interpreting, and reporting of market information

$vv$ A strategy that recognizes different paferences of individual market segments and develops a unique marketing mix

V Specific characteristics that distinguish market segments according to the benefits sought by customers

$vv$ A group of customers or potential customers who have purchasing power and unsatisfied needs

$$ The combination of product and$/$or service, pricing, promotion, and distribution $($place$)$

a$.$ benefit variables

b$.$ customer acquisition costs

c$.$ market

d$.$ market analysis

e$.$ market segmentation

f$.$ marketing mix

g$.$ marketing research

h$.$ multisegment strategy

i$.$ single$-$segment strategy

j$.$ unsegmented strategy $($mass marketing$)$